ChicagoDowntown / Loop

10 West Elm apartments, 10 W Elm St, Gold Coast

by Joe Zekas on 2/26/14

10 West Elm is a 20-story, 134-unit vintage apartment tower in the Gold Coast. The building also has 16,500 square feet of office and retail space.

B. Leo Steif & Company & Company was the architect for the Art Deco building, which was completed in 1929.

The multi-colored 10 West Elm is visually arresting, with blue and green terra cotta on its upper and lower stories, bright orange brick and a green roof.

According to the AIA Guide to Chicago:

With chevrons, zigzags, and fancifully imagined plant and animal forms a group of French terra-cotta modelers brought a vivid new decorative vocabulary to Chicago … here is the brash side of the 1920s.

The apartments

10 West Elm has a mix of studio, convertible, 1- and 2-bedroom apartments. The 2-bedrooms are at the penthouse level.

Near real-time availability information is online, together with floor plans for available apartments. In late February 2014, three one-bedrooms were available for rent starting at $1,400 a month.

The apartments have been renovated but retain vintage features, including 9-foot ceilings, crown and picture-frame moldings, and hardwood floors. Room sizes are larger than many of the vintage apartments in the neighborhood. Closet space is typically above average.

All-electric kitchens have dishwashers, but lack the built-in microwaves found in many renovated apartments. Some of the kitchens have separate dining areas and pantries, and most have an acceptable amount of cabinet and counter space.

The apartments have radiator heat and window air-conditioning units.

Views. Higher-floor south-, north- and east-facing units have decent views.

Amenities, services, policies

10 West Elm, typical of vintage buildings, has very limited common-area amenities.

The building has only 8 units per floor. Each floor has a laundry room with two washers and dryers.

The building does not have on-site parking, but does have valet parking available. Parking in the area is typically scarce and expensive.

10 West Elm does not allow pets and is a non-smoking building. The property is managed by Central City Management. Evening staff is on duty and delivers packages.

The location

10 West Elm has a high-profile, steps-to-everything location on busy State Street. The neighborhood scene at this point is as lively and exciting as any you’ll find in Chicago.

Any attempt to describe the richness and variety of the immediate area, which has strong appeal to all age groups, is bound to fall short.

Shopping. Residents of 10 West Elm have convenient access to several major grocery stores, in addition to the popular seasonal farmers market on Division St.

Treasure Island, which bills itself as “America’s most European supermarket,” is a just over a block west of the property. Jewel Foods, a short block north and two blocks west, is open 6 am to midnight 6 days a week and 24 hours Sunday.

The new, upscale Plum Market is a few blocks west on Wells St, just north of Division. A new Target recently opened on Division St, half a mile west. A number of convenience stores and delis are near the building.

CVS and Walgreens pharmacies are at the corner and around the corner.

Glamorous Oak Street boutiques and Michigan Avenue’s Magnificent Mile shops and Water Tower Place are a few minutes’ walk from the building.

Dining, nightlife. One of the densest, most interesting restaurant and nightlife clusters in Chicago – what some call the Viagra Triangle – is a short block south of 10 West Elm.

Locals just call it “the triangle,” after the shape of Mariano Park.

A short block north of the building is the storied Division Street nightlife strip, home to Bootleggers, the legendary Butch McGuire’s and more than a dozen other establishments.

The scene continues north from Division along State St, with PJ Clarke’s, McFadden’s and more.

Parks, recreation. Residents at 10 West Elm have good access to a variety of parks and recreational activities.

Oak Street Beach, with its spectacular views of the Lake Shore Drive skyline, is a block from 10 West Elm.

The fabulous Lincoln Park, home to the Zoo, Conservatory, North Avenue Beach and a host of playing fields and other attractions, is half a mile north.

Washington Square Park and Goudy Square Playlot are quiet retreats a few minutes’ walk from 10 West Elm.

Transportation. Public transportation from the building is excellent.

The CTA Red Line stop at Clark and Division is about a 5-minute walk north and west of the building. The stop at Chicago and State is about an 8-minute walk south of the building.

A variety of CTA bus routes criss-cross the area along Division, State, Clark, LaSalle and Lake Shore Drive. The #36 Broadway bus stops outside the building on State and connects to the Loop.

Access to I-90/94 and the rest of the city’s expressway grid can be slow along Division St during peak hours. If you’re southbound or headed for the Eisenhower Expressway (I-290), Ontario St is a better option.

Several Zipcar car-sharing locations are within a block of the building. Taxis swarm the area 24/7.

The competition

Direct competitors for 10 West Elm include a number of vintage buildings in the immediate area. You can see them all on our at-a-glance list of Near North apartments.

Rentals are also typically available in a number of nearby condo buildings.

You’ll find additional tips and advice at YoChicago’s Guide to renting on Chicago’s Near North Side.

Share your take on 10 West Elm

If you’ve lived at or visited 10 West Elm recently, and are not a real estate agent, add your thoughts in a comment. Comments are moderated, and commercial messages are not allowed.

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