A question for Why Berwyn is Berwyn, ¿por qué?

by Joe Zekas on 6/21/12

Berwyn’s “Integrated Marketing Campaign” is in its sixth year and, according to the Berwyn Development Corporation:

… the 2012 campaign continues to brand Berwyn as a top-choice destination for move-up and first-time homebuyers. The tagline – Believe the Buzz – delivers a confident message that highlights the livability of the Berwyn community and its growing cultural scene.

Berwyn continues to have a strong billboard presence in Chicago’s River North neighborhood, where YoChicago’s office is located. Berwyn’s mayor has said that its marketing “has been a huge success for our city.”

From 2000 to 2010 the Hispanic / Latino population of Berwyn increased from 38% to 59.4%, and 56% of the 5-year and older population speak a language other than English at home, according to US Census data.

Students in Berwyn South School District 100, Berwyn North School District 98 and J.S. Morton High School District 201 are 79.1%, 79.3% and 86.4% Hispanic, respectively.

If you visit the Why Berwyn website you’d be hard-pressed to discover any clues to the dominant ethnic character of the community, and one has to ask: Berwyn, ¿por qué?

Share:
  • Facebook
  • Google Buzz
  • Digg
  • LinkedIn
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Live
  • Posterous
  • Reddit
  • Technorati
  • Tumblr
  • email

No related posts.

{ 1 comment… read it below or add one }

CaptainVideo June 21, 2012 at 4:55 PM

Obviously they are trying to keep some degree of diversity in the city to keep it from becoming an all Hispanic enclave.

I grew up in Berwyn, first in North Berwyn and then, starting in 1954 in South Berwyn. The ethnic make up was, of course, very different. There were a lot of Czechs living there and no hispanics that I was aware of. Neighboring Cicero was known for its Italians. The people of Cicero worked very hard, including resorting to violence, to keep the Blacks out and got the Hispanics instead, and from there they moved into Berwyn. I had left long before this transition took place. Eventually the Hispanics will be displaced by some other group, just as they are being displaced by the gentrifiers in certain Chicago neighborhoods. I imagine “No Se Vende” signs will then appear here too.

Reply

Leave a Comment

Previous Post:

Next Post: