YoChicago’s mission: Leverage search to attract the attention of every Chicago apartment hunter, earn their trust, and make it quick and easy for them to find their best apartment without using a rental service.
Providing a venue that features only trustworthy brands is a critical element of YoChicago’s value proposition to renters. We do not accept advertising from rental services or from properties that, in our judgment, lack a commitment to providing renters a positive experience.
YoChicago’s approved advertisers support our mission by sponsoring our objective, informative, credibly promotional, visually rich editorial content and video. Advertisers benefit from the credibility of YoChicago’s trusted content, and its support by a growing community of trustworthy advertisers.
We focus our content to target only active apartment hunters. We make no effort to reach a broader audience and studiously avoid celebrity / click-bait posts.
YoChicago.com’s audience has ranged seasonally between 60,000 and 110,000 unique visitors each month. More than 70% of visitors are new each month and find YoChicago via search engines.
Our social media presence
YoChicago maintains an active, frequently-updated presence in major social media venues and posts relevant content on advertiser Facebook pages. We monitor advertiser mentions on a number of local websites and chime in with relevant comments.
YouTube. YouTube trails only Google as the internet’s most-popular search engine. YoChicago is a long-time YouTube Channel Partner and hosts all of its videos at YouTube. YouTube frequently promotes YoChicago videos adjacent to related content. The YoChicago YouTube channel has more than 8,500 subscribers, and over 7.6 million views.
Twitter. All YoChicago posts are tweeted. YoChicago’s Twitter feed has more than 2,700 followers.
Facebook. All YoChicago posts are promoted on our primary Facebook page. YoChicago’s Facebook presence includes a YoChicago page with more than 1,400 Likes and a High-rise living in Chicago page with more than 500 Likes.
YoChicago Likes advertiser Facebook pages and occasionally posts relevant photos and content on them.
LinkedIn. We frequently promote advertiser communities at LinkedIn, and it’s not unusual for our posts to receive 1,000s of views.
Flickr. Flickr is an under-appreciated social media venue. YoChicago maintains a Pro account at Flickr with more than 15,000 photos that have generated more than 7.2 million views.
Other social media. We occasionally promote relevant content in a non-intrusive fashion at EveryBlock, Crain’s, Chicago Curbed and other sites. We make our content available to our advertisers for use on their Instagram accounts.
Note: Statistics are as of early January, 2018.