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New Homes Magazine is Chicagoland’s best resource for buyers of new homes, and the best publication for advertisers who want to reach this audience. The magazine is published 10 times a year by New Homes Magazine, Inc. Issues are distributed by the first of each month, and our 3-month Winter Issue is distributed November through January.

Primary distribution is through development sales centers and brokerages, which allows us to economically reach active buyers and sellers. The print edition is distributed at 350 city locations and more than 200 north and northwest suburban locations for a total run of 17,000 highly targeted copies. New Homes is all 4-color printed on upgraded stock with high-quality editorial features and photos.

Print advertising

Print ads must be submitted as Adobe Acrobat PDF files. For information on submission of materials, see below or contact Mike Greenlees at 773-868-4770 x401.

Online, print-online advertising

The New Homes Magazine Web site, YoChicago.com, is fast becoming Chicagoland’s #1 online destination for real estate, and covers resales, rentals and more in addition to new construction throughout the metropolitan area. More about YoChicago.

Click here for an overview of online and print-online advertising packages and discounts for YoChicago members.

Check back frequently in 2006 for new online ad offerings.

Free Internet marketing workshop
Send an e-mail to inquire about our next workshop on how to market yourself effectively on the Web.

Ad deadlines, editorial calendar

Revised March 2006

Contact

New Homes cover stories

Front cover


Back cover

New Homes Magazine's front and back covers offer the best print exposure available in Chicago media. Each front cover includes a full-page 4-color photo of your development's model interior identified by a bold headline and a smaller tag. Inside the magazine, your project is featured in an in-depth cover story with additional photos or renderings, and the development is promoted online at YoChicago.com.

The back cover includes a full-page 4-color ad on the back cover of the magazine - the most prominent ad position - and an in-depth feature story on the designated development inside New Homes. The featured back cover project also is promoted online at YoChicago.com

New Homes covers are reserved for major developments with photographs of finished models only. No renderings will be used on covers. Architectural photographer Wayne Cable (312-226-0303) photographs our covers at a discounted price for New Homes clients. Advertisers may hire another professional photographer, but all photos are subject to approval by New Homes. Advertisers who do not submit high-quality professionally shot cover images by the deadline will lose their cover reservation.

No project may appear more than one time on a New Homes cover during the year. Cover must be reserved 3 weeks prior to materials deadline and photograph must be submitted 2 weeks prior to materials deadline. Submit cover image as a high resolution digital image (no less than 2,800 pixels in height). Additional shots are required for inside story. No renderings will be used on the cover.

Submitting Ad materials

Black and white ads must be submitted electronically or on disk as PDF files.

Four-color ads must be submitted electronically or on disk as CMYK composite PDF files.

The following guidelines must be followed for all digital ad submissions. New Homes will not be held responsible for unexpected font replacements or color shifts resulting from improperly prepared PDF files. www.adobe.com has many helpful tutorials to aid you in creating PDF files for print media.

Fonts
Only type 1 fonts are acceptable.
No true type fonts.
No composite fonts.

Image resolution + color space
Our publication is printed on a 4-color web newsprint press using a 100-line halftone screen.
Images should have 200 dpi of resolution at their final size as placed on the page.
All color images must be CMYK.
All black-and-white images must be grayscale.
All color in the document (text, borders, fills, etc.) must be specified as process CMYK color.
All black used in the document (fills, text, line art) should be designated as CMYK process 100% K.
NO RGB COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
NO LAB COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
NO SPOT COLOR MAY BE USED ANYWHERE IN THE DOCUMENT.
DO NOT USE ICC PROFILES.
DO NOT USE OPI.
DO NOT USE "BLACK" SWATCHES MADE UP OF ALL 4 CMYK PLATES.

Submission of ads
New Homes will only accept properly created PDF files. You may use distiller job options for PDFX1a, though you may downsample images to 200 dpi.

Ads smaller than a full page must be bordered to exact dimensions by a rule of at least .5 pts.

Submit final document as a composite CMYK PDF file with all fonts embedded. Distiller job options are available upon request. CMYK and grayscale images should be downsampled to 200 dpi. Text and line art (monochrome images) should be at 1270 dpi. You may use distiller job options for PDFX1a, though you may want to downsample images to 200 dpi.

New Homes does not require crop marks, printer's marks or margins of any kind. The final dimensions of your PDF should be the dimensions of your ad.

You can either submit a disk, or upload to our ftp site: here

The final ad is due by the materials due date specified for that month’s issue on our Ad Planning Worksheet.

Miscellany

Advertiser agrees to indemnify and hold harmless New Homes against any and all liability, expense or loss arising from claims for libel, unfair competition, unfair trade practice, infringements of the rights of others, or violation of rights of privacy resulting from the publication by New Homes of advertiser's ads.

New Homes reserves the right to reject any ad, for any reason, at its sole discretion.

New Homes will not be liable for failure to publish any ad for any reason.

Advertisers forwarding orders which contain incorrect rates or conditions are advised that advertising will be inserted without further notification to advertiser, at the correct rates and subject to all of the conditions of this rate card.

Apart from the premium pages which are sold on a first come, first served basis, no position request can be guaranteed. Premium positions (front and back covers) may not be reserved within a 6-month period by the same advertiser.