North ShoreEvanston

AMLI Evanston’s brochure braggadocio

by Joe Zekas on 2/11/13

AMLI Evanston is targeting an April opening, and is offering studios priced from $1,375, 1-bedrooms from $1,695, 2-bedrooms from $2,100 and 3-bedrooms from $3,000. Live / work apartments are also available.

Anyone familiar with AMLI Evanston’s Chicago and Madison location will find almost non-stop howlers in the following quote from AMLI’s online brochure:

AMLI Evanston is located in the heart of the [sic ] South Evanston just a few blocks from Lake Michigan, downtown Evanston and Northwestern University. Our new downtown Evanston apartments are surrounded by great shopping, eclectic restaurants, and exciting night life and offer easy access to outstanding recreation. Getting anywhere is easy because AMLI’s apartments near Northwestern University are a block from two transit stops and easily accessible to major highways.

My favorite phrase: “easily accessible to major highways.” Who writes this stuff? Who approves it?

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{ 1 comment… read it below or add one }

Al February 11, 2013 at 9:48 AM

“Who writes this stuff? Who approves it?”

The same people who approved these ridiculous price points.

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