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Most people would have a hard time calling themselves the ideal anything, let alone tattoo it across their foreheads, but Ideal Condominiums, located at 2900 N Troy St in Avondale, makes no secret of its perfection. While many condo conversions take the name that has already been chiseled into the building (Thymbria is the first example that springs to mind), not all of them make for such a flawless marketing opportunity. And the price of perfection? One- and two-bedroom condos start in the $200s.
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I think it’s way-cool that the developers are taking advantage of the old building name. What puzzles me is why so many of them refuse to take advantage of a street’s name(sake) in the labeling and marketing of a development, especially if that name is in the “public domain.” I mean, after all these years we FINALLY have an “Amadeus” condo (and a darned good one!) on Mozart St. To the best of my knowledge we have yet to have a Bard-friendly building on Shakespeare Ave. (Think of the possibilities in the advertising brochures!) And how about other musicians such as Schubert (is there a place called the “Serenade?”) Is it possible for a residence on Rockwell to be named “The Norman on Rockwell,” or are his heirs still possibly hostile to the idea? Does anyone else have more ideas or suggestions?
There is a new mid-rise condo building with the name Shakespeare incorporated into it on Shakespeare Avenue (at Damen Avenue) in Bucktown.
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