In a soft market, judicious buyers want to have as much say in the look and feel of their new homes as possible before they sign on the dotted line. This isn’t a problem for Jon Zitzman. In fact, the head of JFJ Development welcomes buyers who wish to customize their condos.
In the August issue of New Homes, writer Andrew Peck talks to Zitzman about his new River North tower, Superior 110, a place where homeowners have the ability to customize every inch of their living space.
“When I founded my company 15 years ago, my mission was to provide more quality construction than a majority of the market was offering,” Zitzman says. “My goal was to build a reputation over time as a developer who doesn’t cut corners and conducts business at the highest level of integrity. Building custom condos is an extension of that philosophy.”
Buyers have a number of options within Snaidero’s standard line of cabinetry and bathroom finishes. But every buyer has the ability to meet with a design coordinator at a design showroom and can choose from literally any of the products found there.
“If somebody wants something specific built in, they can get it,” says Greg Eldridge, the @properties sales agent in charge of marketing Superior 110. “People come in all the time and say, ‘I saw this tile at the Merchandise Mart and I’ve just got to have it.’ And if we can get it, we’ll get it.”
According to Eldridge, Zitzman’s unique attention to the needs of his buyers allows JFJ to provide a “wildly unique” personal touch to their projects.
“Because we pay an enormous amount of attention to the construction and finishes, our team grew accustomed to entertaining buyers’ specials requests,” Zitzman says. “As a developer, I’m involved in the construction process. So I spend a lot of time looking at new technologies and products on the market, which affords us the opportunity to do more custom finishes.”