We don’t usually post much about commercial development, but this account from 35th Ward Alderman Rey Colón’s email newsletter is too amusing to ignore.
After almost 40-years, Logan Square will soon see a new McDonald’s at 2707 N. Milwaukee Ave. This restaurant is owned and operated by Virginia Ojeda who is a local businesswoman and independent franchisee of McDonald’s Corporation. While McDonald’s Corporation is undertaking a store-by-store makeover, the Logan Square McDonald’s will offer a more grown-up yet relevant feel for the next generation.
Most of us know that on a large chain-scale, McDonald’s continues to compete with the likes of Starbucks. Therefore, in addition to exhibiting local art, the owner will replace the old, industrial chairs and bright red-yellow interiors with wooden tables, comfortable faux leather chairs, contemporary lamps, music and earth tones.
McDonald’s is not only out to change the physical appeal of the restaurant, but also the overall attitude of the place. They no longer want to be perceived as the fast-food that rushes you in and out the door, but rather an atmosphere that says; “stay and lounge”. They are committed to creating a more at home “Nothin’ Less, New Wave Coffee and Café Moustache” kind-of-vibe. The new and improved McDonald’s will promote hanging out, tapping free Wi-Fi and chillin’ with a chicken wrap.
McDonald’s has agreed to new facilities with environmental benefits. They joined Energy Star in 1993 and will support our local efforts to reduce energy consumption. The new McDonald’s will have a highly reflective roof to reduce solar heat and save energy. They will use high efficiency automated control lighting, the most energy efficient hoods, high efficiency roof top HVAC units, 90% efficient gas fired hot water heaters, low-flow toilets and plumbing fixtures.
Operationally, they will recycle their cardboard and use only safe cleaners with no harmful chemicals.
Once the permits are issued, this new restaurant will take about 3-months to build. We are fortunate to have the newly renovated Logan Theater re-opening, new businesses occupying Milwaukee Avenue during the worst of economic times. Let’s welcome the reinvented Logan Square McDonald’s with a look and feel that’s not just for kids anymore.