What makes a good suburban housing development name? It should be descriptive and contain “woods, hills, lake, creek, ridge, Glen or stone” somewhere in the title (buyers essentially should suspect they’ll have hobbits for neighbors). Extra points are given for strange spellings, mid-word capitalization and great length. Our development name of the day, “NeuStoneshire,” by Neumann Homes, in Joliet, admirably meets several of the above criteria and makes us wish Nabokov were here to describe this name as he famously described another: “the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth.”
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