Does that apartment building have only one bookend?

by Joe Zekas on 11/20/13

The term “bookends” takes on a different meaning if you’re visiting a furniture store or talking to the marketing staff at an apartment complex. For the latter group, bookends are young renters moving to their first apartment and the 55-plus set moving back to the city.

A while back a student and a man with a walker were leaving the Lake View building I was entering in the company of an old-school landlord. “That’s my demographic,” he said, “entry level and exit level.”

Some apartment buildings have only a single bookend and it might be either entry or exit level renters. If you’re concerned about the age range of your neighbors, you’ll have to do your own research. Fair housing laws prohibit licensed leasing staff from answering any questions about demographics.

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