When East Bank Club members leave the building they’re confronted with a large, two-panel billboard touting the recently-opened 500 Lake Shore Drive as “Chicago’s most sophisticated apartments.”
The same scene will greet prospective residents of the soon-to-open Hubbard Place, 360 W Hubbard, and Kingsbury Plaza, 520 N Kingsbury, if they approach the buildings from Kinzie St.
Does 500 LSD compete with Hubbard Place and Kingsbury Plaza for the same renters despite the very different locations? Is the 500 LSD billboard smart guerrilla marketing or unsophisticated targeting of an audience? Or?
Note: Kingsbury Plaza is the sponsor of our River North apartment guide.
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