How American Invsco sold 80 units in a night

Don DeBat

We posted not long ago on American Invsco’s one-night sales event for 200 North Dearborn, a high-rise conversion in the Loop, at which 80 units sold. New Homes Magazine columnist Don DeBat was there, and in the September issue, he reports from the front:

While Ramsey Lewis jazz oozed from the bandstand and waiters offered hors d’oeuvres and soft drinks, two-dozen American Invsco sales agents gave prospective buyers Personal Digital Assistants (PDAs). Buyers used the handheld devices to select condominiums by unit number, according to Arnold Schepel, vice president of marketing and advertising for American Invsco.

Digital “count-down” clocks ticked away the seconds until the official 7:30 p.m. start. Once the event began, computerized boards listing unit numbers flashed yellow lights for each condo sold.

Read more at New Homes Magazine online.

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