Home staging and the paradox of empty space

Staging has, of late, taken on increasing importance in real estate marketing.

Several weeks ago Prudential Rubloff agent Francesca Rose and I shot video of a unit at ParkView Condominiums prior to its being staged. The transformation, as you can see in this series of videos, is striking: a relatively unappealing unit has become comfortable and inviting.

In this segment of our “after” video Kim Baker and Karen Fike of Chicago Home Staging talk about the importance of color and the paradox of how adding furnishings can make an empty space feel larger.