Is two months’ free rent the new norm for new apartments?

Winter isn’t quite here yet, but winter specials are at a number of the new apartment projects in downtown Chicago.

Some of the buildings are aggressively courting renters with offers of two months’ free rent on selected units, and other new buildings are quietly matching those offers. You’ll also find similar offers at some of the established rental buildings.

Will the rent discounts at some buildings force others to match their prices during the traditionally slow winter market that lies ahead? Will the discounts get locked in as new buildings open for occupancy next year?

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