John Hall’s free lot promotion goes national (and so does Yo)

We got a kick out of seeing this Associated Press video on homebuilder John Hall Jr and his recent decision to waive the lot fees for three homes at his Tall Oaks community in Elgin.

The story focuses on John’s use of social media to promote his projects, and while we aren’t mentioned by name, you can make out YoChicago.com and NewHomeNotebook.com in a couple of scenes. John Hall Homes is a client of our parent company, and John Jr regularly updates the company’s blog at NewHomeNotebook. (We occasionally write sponsored posts for him here at Yo, too.)