AyA Kitchens offers quality cabinets in the blink of an eye
Thursday, October 23rd, 2008Back in the days when microwaves were just science-fiction jargon, our grandparents were content simply if the oven didn’t burn the roast. Technology extinguished the glitches in yesterday’s kitchen appliances, and today’s homeowner looks for a tasteful mix of cutting-edge functionality and aesthetics in this, the most used room in the house.
No longer the place where mom disappears to make supper, today’s kitchen is the “war-room” of the modern home, and no one is more aware of this than Russ Alexander, president of AyA Kitchens of Illinois, the state’s exclusive distributor for this Toronto-based producer of fine kitchen cabinetry.
With a solid background in the homebuilding industry, Alexander created AyA of Illinois in 2002 after observing several trends in the kitchen industry.
“Function has always been important in our industry, but today’s homebuyers are equally interested in looks, and the trend has been toward the sleek, contemporary, clean Italian design,” Alexander says.
He explains that builders and buyers alike continue to be frustrated by the long delays in shipping and the regulations involved in obtaining the foreign product.
“AyA, on the other hand, being based in Toronto, is just 10 hours away,” he says. “So it makes sense to produce a product that is competitive, even superior, to what can be obtained overseas because the shipping delays don’t exist, and the orders can be filled overnight.”
The result was a rush to his door, particularly by builders who were enjoying the benefits of a housing boom and needed the product in a hurry.
“We began by doing a landslide business with contractors,” says Alexander. “But we quickly realized the fast turnaround was equally beneficial to the homeowner who wanted to install a new kitchen as opposed to buying a new home.”
As a result, Alexander has opened his first showroom at 6400 W. Touhy Ave. in Niles, where a broad spectrum of the AyA products and a knowledgeable sales team literally allow customers to redesign their kitchens on the spot.






