Sponsored post: Mod bucks sales trends and architectural styles in West Loop

Interior rendering of Mod, 1222 W Madison St

Anyone who has seen the renderings of Mod knows that the mid-rise boasts one of the South Loop’s most distinctive exterior designs, but it’s the building’s efficient, meticulously designed interiors that truly set it apart from the pack, says developer Daniel Boyd. In the September issue of New Homes, Dan Schuyler talk to Boyd about his new condos at 1222 W Madison St.

“Mod was designed from the inside out,” Boyd explains. “We pored over the floor plans to ensure total functionality in even the smallest units. We definitely didn’t come up with a shell and then jig-saw the units to fit. We let the interiors dictate the exterior.”

Boyd cites a number of examples, such as the minimal use of hallway space and the fact that even the smallest unit has a 20-foot span from the front windows to the kitchen bar, allowing for placement of a table with surrounding chairs.

“Where else can you find a dining room in a 900 square-foot one-bedroom residence?” he asks.

Mod features a green roof, two energy-efficient elevators, a fitness room with yoga loft, bike storage, and keyless, remote access with an intercom.

Ten-foot floor-to-ceiling windows light up the contemporary, open-look residences with a vast array of high-end finishes that include kitchens equipped with stainless-steel appliance packages.

“Every unit has the exact kitchen finishes that appear in the sales center model,” says Boyd, who notes that the model and sales office will move to the building in October 2008. “What you see is what you get. We didn’t overstate the product by using upgrades in the model.”

Read the entire sponsored article about Mod.