I’m instantly suspicious of any pitch I hear on the radio for a real estate investment proposition, and I’d suggest you ought to be too. A good rule of thumb is: don’t do business with any real estate company that advertises on the radio unless it’s a long-established brand. Be triply suspicious if you hear ...
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In a new media environment for real estate brokers, we’re seeing a lot of new marketing channels open up, not the least of which is one of the oldest – TV and radio. Though previously uncommon for all but the largest national franchises with the biggest budgets, market segmentation of today’s broadcast media make this ...
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