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Urban Lux

Chicago’s dirtiest dozen apartment rental services – iMove Chicago is #3

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There are scores of rental services on YoChicago’s do-not-call list. We’re singling out twelve of them – the ones we consider the dirtiest dozen – for a closer look, as part of our Craigslist Apartment Cleanup. The top spot (chronologically) on our dirtiest dozen roster went to Rent Proactive. Next up on our roster was ...

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Posted by Joe Zekas on January 21, 2013

Urban Lux – the dumbest Yelp reviews ever?

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Reading positive reviews of rental services on Yelp invariably reminds me of what Oscar Wilde said of a Dickens’ short story. “One must have a heart of stone to read the death of little Nell without laughing.” If you’ve frittered away some time scanning Yelp to check out a rental service, you’re familiar with the ...

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Posted by Joe Zekas on January 11, 2013

Urban Lux – long on ads, short on facts

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We recently selected Urban Lux as the second entry on our roster of Craigslist’s dirtiest dozen advertisers. As of early yesterday evening a search at Craigslist returned 1,370 Urban Lux ads for 61 separate apartment buildings. The number of Urban Lux ads for each property varied widely – from 5 for Park Michigan (one of ...

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Posted by Joe Zekas on January 10, 2013

Chicago’s dirtiest dozen rental services – Urban Lux is #2

Urban Lux screen cap

You’ll find scores of rental services on YoChicago’s do-not-call list. We’re singling out twelve of them – the ones we consider the dirtiest dozen – for a closer look, as part of our Craigslist Apartment Cleanup. The top spot (chronologically) on our dirtiest dozen roster went to Rent Proactive. Next up on our roster is ...

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Posted by Joe Zekas on January 7, 2013

Urban Lux irresponsibly solicits suckers

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Are you naïve enough about the realities of identity theft to send your Social Security and Driver’s License numbers, and other personal information, across an insecure Internet connection? Urban Lux, which bills itself as “Chicago’s premier boutique apartment leasing agency” apparently thinks you are, and the firm is irresponsible enough to enable you to do ...

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Posted by Joe Zekas on October 19, 2012

Urban Lux – rental spam as search bait

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Chicago-based Urban Lux promises to “change the way people find apartments” as it expands “throughout the US and Europe” – but delivers the bait-and-switch experience that you expect from Chicago rental services. Urban Lux has built a richly-visual, feature-packed site that lists many buildings and includes MLS listings. What may strike the casual visitor as ...

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Posted by Joe Zekas on April 25, 2012