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Vesta Preferred

Vesta Preferred, where raw rental rookies rate rave reviews

Yelp screen cap

Vesta Preferred bills itself in Craigslist recruiting ads as the “Highest rated Real Estate Company on Yelp.” That statement simply isn’t true, as you can easily determine from a brief scan of the Chicago rental services reviewed on Yelp. Early last year we wondered whether the company’s reviews reflected actual consumer experiences or resulted from ...

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Posted by Joe Zekas on April 24, 2014

Does Vesta Preferred prefer self-help on Yelp?

Yelp screen cap

Yesterday’s post about Vesta Preferred’s misleading advice to renters elicited some anonymous testimonials for Greg Pekarsky, one of the firm’s principals, in our comments. Pekarsky has been the subject of anonymous testimonials on Yelp since the dawn of his career at Homescout Realty. Some of those testimonials are clearly fraudulent, while the rest just lack ...

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Posted by Joe Zekas on January 29, 2013

Vesta Preferred offers misleading advice to renters

Vesta Preferred blog screen cap

Greg Pekarsky, in a blog post (screen cap) at Vesta Preferred, serves up some of the silliest advice imaginable for renters interested in learning about actual rent prices in Chicago. Pekarsky’s blog identifies him as Vesta’s “Managing Principle” [sic]. He advocates the following. Step one – start with online research at Zillow and Rentometer. Step ...

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Posted by Joe Zekas on January 28, 2013