Interesting that certain articles are now not allowing comments. In the above article on Prairie District Lofts, you indicate "Kargil spent $36 million transforming those units into one- to three-bedroom condominiums.".

So can you please define what your marketing term "transforming" means? Is this money spent on upgrades to the building? It seems if you do the math, that $36 million divided by 142 units comes out to over $300K per unit, thus it would appear that the bulk of $36 million was used to purchase the building. So possibly the terminology 'transferring' may be more appropriate to meet advertsing integrity goals.

Meant to say 116 units.

Jeff,

We've made it crystal clear that sponsored articles - paid for by advertisers - are not open to comments.

You've got Kargil's phone number. Call and ask.

Are you ever going to outgrow your obsession with this developer? And, yes, the word "outgrow" was very carefully chosen.

So are you saying the developers write these sponsored articles? All I was asking is if "transforming" is the correct terminology…it conjures the image of actually changing appearance or structure. Snappy comeback Joe, especially since you are always ragging about the accuracy of everything else on the web…

Jeff,

You already knew the answer to your question.

My "snappy comeback" was based on your hijacking this thread to grind your dull old axe against the developer, and hacking away at something as weak as an ambiguous word to do it.

No, that is why I asked instead of assumed. The question remains as to who writes the sponsored articles??? Where did I mention the developer in this instance?

Jeff,

We hire freelancers to write the sponsored articles.