A different view of Broadway 3030
Posted 10/3/2008 by Joseph Askins
Mark drove past the site of JFJ Development's Broadway 3030 earlier this week and noticed that Dominick's, which will occupy much of the project's retail space, is using a watercolor-style sketch of the development on its "Coming Soon" banner instead of the Hartshorne Plunkard's more detailed rendering (seen at right). The building itself looks the same in both images, but there's definitely some incongruity in their color schemes and signage. Which do you prefer?
Between the two renderings, you may be able to get a sense for how the project will fit into the site at 3030 N Broadway, pictured below. The residential portion of Broadway 3030 will comprise 53 one- to three-bedroom condos priced from the $400s to about $1.2 million.
- Rate and review Broadway 3030 at NewHomeNotebook.com.
Comments
10/3/08
Brendan said:
I'd be willing to bet that the watercolor was an earlier form of the design, with the more detailed rendering being the final version. Developers pay more for slick, professional renderings, which lends me to believe that the (obv computer-generated) newer one is more accurate.
And thank goodness…the coloring and simplified massing and geometry in the watercolor makes this thing look like it was designed in 1965!
CaptainVideo said:
In the Hartshorne Plunkard renering, it looks like an airport terminal building.
10/7/08
Laura Knepper said:
Brendan's comment regarding the 1965 look is interesting…as that style and form is coming back with a whirlwind particularly in furniture but also in architecture especially coloring.
Both are fine with me; but having lived in that neighborhood until recently, I think that specific location could use a little softness that the watercolor uncovers.
10/13/08
David said:
I confirmed with the agent at the sales center and Brendan is correct - the watercolor was an original rendering and the Hartshorne Plunkard version is the updated/final rendering. I personally prefer the final version. Looking forward to seeing how it looks as construction gets going on this.