Where rental rookies rate rave reviews

by Joe Zekas on 7/11/13

Have you ever wondered about the fact that complete novices at Chicago rental services almost always receive rave reviews on Yelp?

I think it’s a fair estimate that the great majority of rental service reviews at Yelp are negative, often savagely so. It’s what you’d expect, given how the apartment finder industry operates in Chicago.

So why are the newcomers to the industry so frequently referred to as “rock stars” who worked miracles in finding the perfect apartment that no one else could?

The answer’s obvious: almost all of the rave reviews are works of pure fiction, aimed at Google and the gullible.

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