When you’re looking at reviews of apartment rental services – we call them bedbugs – at Yelp, be highly skeptical of positive reviews. The majority of them strike me, quite simply, as unbelievable fiction.
Take the reviews of a Lincoln Square rental service as an example. There are three reviews of My Town Realty Group at Yelp, all 5-star, two from individuals whose first review at Yelp concerned My Town. All read like the product of third-rate copywriters.