
Louis D’Angelo, president of Metropolitan Properties of Chicago, says that back in 1996 when he was trying to sell lenders and buyers people on condos at The Residences of 330 South Michigan – a conversion of the upper floors of the McCormick Building (pictured), which was a pioneering Loop high-rise development – he’d have to spend a good 15 minutes directing a buyer around a map of downtown Chicago so that he or she could get used to the idea of buying a home in the traditional business district south of the river.
Back then, D’Angelo was selling east-facing units for about $200 a square foot. “I used to sell the area,” he says. “It was a huge challenge; we couldn’t get the top residential brokers to bring clients across the river.”
D’Angelo credits Mesa Development’s sold-out The Heritage at Millennium Park (and of course, the park itself) with focusing buyers’ attention on the Loop.
In 2006, at D’Angelo’s latest project, Metropolitan Tower, at 310 S Michigan Ave, east-facing condos will set you back around $611 a square foot. We’ll have some video video coverage of last night’s forum for you shortly.

“[W]e couldn’t get the top residential brokers to bring clients across the river.”
I remember when (early 80s) I couldn’t get them to bring clients west of Halsted in the DePaul area.
Established brokers are almost always the last people to understand the value of emerging neighborhoods.