Concept vs. execution: VB1224

Architect's rendering of VB1224 in the West Loop, Chicago VB1224 at 1224 W Van Buren St in the West Loop, Chicago

Should a development get low marks on its concept / execution grade when the finished product is a completely different color from initial renderings? Probably not, because it’s possible that updated renderings were released since we received the image on the left. However, between the tint of the glass and the machinery on the roof, these do look like two pretty different buildings.

I swung by 1224 W Van Buren St in the West Loop yesterday to have a look at the finished product of VB1224 and to get some photos to replace beige rendering.

The building is very colorful, and it has plenty of balconies – there are just as many balconies on the building’s north face (below, at left) as there are on the south (below, at right) – but it’s also located right on top of the Eisenhower Expressway. Agents spin that as a major asset for commuters, and I imagine it would be, as would the Racine Blue Line station that’s just about a block away, but it’s also pretty noisy, and the air quality probably isn’t anything to brag about.

As I wrote in a sales update last month, one- and two-bedrooms at VB1224 are priced from the $250s to the $410s, and as a summer incentive, a free parking space is included with the unit price.

Rate and review VB1224 at

VB1224 from the parking lot to the north VB1224 at 1224 W Vam Buren St in Chicago's West Loop

(Visited 170 times, 1 visits today)