Crain's: Sudler Sotheby's International Realty buys Century 21 Sussex & Reilly

Those of you who keep track of the big comings-and-goings of Chicago’s real-estate brokerage industry will want to take notice of today’s news. Crain’s reports this afternoon that Sudler Sotheby’s International Realty has acquired Century 21 Sussex & Reilly, a move that “doubles the size of Sudler to about 500 residential brokers and gives it a total of 10 Chicago offices, including the Gold Coast, Lakeview, Hyde Park and North Center and in the Loop.”

As the story points out, the two companies have tried to cultivate different niches in the market, with Sudler focusing on higher-end homes in Lincoln Park and the Gold Coast and Sussex & Reilly operating primarily in the North Side’s gentrifying neighborhoods. As Jim Kinney of Rubloff says in the article, “they have to decide on their identity. That’ll be the real challenge of this merger.”

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