The Columbian continues rolling incentive program

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With The Columbian, a 220-unit high-rise at 1160 S Michigan Ave, still hovering around the 70-percent-sold mark (and it’s been there for almost a year), the developer is continuing a parking promotion designed to push the project into sellout territory.

The program discounts selected two-bedroom units and bundles them with free parking (up to $40,000 in value), but we can’t offer specifics because the discounted units are are sold and then immediately replaced by similar units. Suffice it to say that as of today, three two-bedroom units are available through the incentive program, but sales manager Bridget McClendon suggests buyers contact the sales center to get the latest info.

“It’s a limited program,” she explains. “We’re really trying to create some urgency.”

Construction is complete at The Columbian, and prices range from the $350s (for a one-bedroom) all the way up to a $2.2 million penthouse that’s still available. In the last 12 months, Yo readers were split over the project’s aesthetic appeal – considering it rubs elbows with the ultra-modern steel-and-glass skyscrapers near the museum campus. Now it’s part of the skyline – for better or for worse – and we’ll be curious to see how long it takes to sell the last 30 percent of the available homes.

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