Five easy pieces: George Furla

Two days, two Georges. What are the odds?

Following a chat yesterday about his new construction listings in Arcadia Terrace, Koenig & Strey agent George Furla tackled our “five easy pieces” about the market. Here’s what he had to say.

In a word or short sentence, describe the mood of the market.
It’s getting busy again, but people are slow to pull the trigger.

What’s the most common question you hear from buyers?
“Is it FHA approved?”

What’s your best piece of advice for sellers?
If you don’t have to sell, don’t. But if you do have to sell, price it where it should be so you can put your Realtor in the best position to sell it.

Give me your best “There’s never been a better time to buy!” pitch.
With the first-time buyer tax credits, FHA loans, and even banks financing their own REO stuff, it’s a lot easier to get a home now. There’s just a lot of opportunity out there, no doubt.

What’s the worst marketing ploy you’ve come across lately?
It’s a bush-league move, and one that I’m totally guilty of, but I hate separating parking from the base price of a home if it’s in something small like a three-flat. Also, broker incentives – I don’t like them, because ultimately a home is a buyer’s choice, and if they catch wind about an incentive somewhere, they’ll think you’re going to start pushing them toward that.

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