Among all of the Chicago brokerages with a strong online presence, it was Rubloff that pioneered many of the concepts buyers expect from today’s Web sites — listings, development descriptions, and neighborhood data, just to name a few. Since merging with Prudential Preferred Properties, Prudential Rubloff has continued to roll out new content at Rubloff.com that is “fresh and appropriate for the consumer,” says President / Chairman Michael Pierson.
The latest tool at Rubloff.com is the Premier Market Watch, which gives buyers real-time data about market activity. Users can receive detail-rich 12-page reports, or opt for a quick, one-page overview for each of their queries. “It not only gives you graphic information, but it gives you the narrative portion, so it really helps you understand, ‘What is this graph telling me?'” says Pierson.