When East Bank Club members leave the building they’re confronted with a large, two-panel billboard touting the recently-opened 500 Lake Shore Drive as “Chicago’s most sophisticated apartments.”
Does 500 LSD compete with Hubbard Place and Kingsbury Plaza for the same renters despite the very different locations? Is the 500 LSD billboard smart guerrilla marketing or unsophisticated targeting of an audience? Or?
Note: Kingsbury Plaza is the sponsor of our River North apartment guide.