Is Yo’s visitor count a market indicator?

It’s a stretch to use YoChicago’s monthly visitor count as a leading indicator of market activity. It’s a single data point, and influenced by far too many variables to count for much.

But, if our traffic says anything about interest in the real estate market, then interest is increasing, and up sharply from December of 2009.

In November, when traffic normally falls more sharply, our unique visitor count decreased only 6.3%, to 31,405 from 33,521.

Our visitor count was up month-over-month in December, to 34,748, a 10.6% increase. December visitors represented a 36% year-over-year increase from last December’s 25,552.

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