The signs went up yesterday on Lennar Urban’s new “Welcome Home Center” on the 400 block of West Erie Street (sounds so much friendlier than sales trailer, no?) for the planned 21-story Parc Huron high-rise.
The River North tower is planned for 221 condos with one to three bedrooms and 614 to 1,443 square feet, at 469 W Huron St. Early pricing was quoted from the mid-$200s to the mid-$600s, but we’ll have an update on that, and with any luck a video tour, soon.
We’ll also work on getting you a rendering (no problem, we’re good like that). You might get some inkling of the building by clicking on the photo of the sign below, but keep in mind that it was taken a while ago, and things might have changed. This pocket of River North has some of the city’s best and worst new residential buildings, often within 100 yards of each other, so we’re cautiously optimistic based on this sketchy pic.
If we can trust the photo, the building looks like it will be very glassy (nice, since the views should be killer), with strong vertical lines and an adjacent park. The base won’t win any awards, but it’s an improvement over the clunky garages on which many of Parc Huron’s neighbors are perched.
The base is already 100 times better than that of the just-released Peshtigo, whose nasty base says “Hi, this is Chicago and if you’re walking on the sidewalk you’re clearly the minority because we only care about people who are in their cars and going too fast to pay attention to this horrendously dull, collosal podium that molests the streetscape”
Before anyone thinks about buying here, a little web research about Lennar would be in order. They don’t exactly have a great reputation for quality homes.
Lennar’s JD Power ratings are no worse than a lot of other builders.
I’d advise everyone to be very skeptical of some of the more extreme anti-Lennar sites. You should be skeptical of everything you read on the Web – including comments on this site.
I just visited the sales center, at almost $500 per square foot in this building, you would have to be crazy to buy there.
Well, if they don’t don’t know how to spell Park, not sure I am buying.. 🙂
Did Darth Vader do their website?
Joe Z, if by anti-Lennar you mean websites like Bloomberg, then I am guilty of buying in to the hype. Lennar is on the road to bankruptcy, and any deposit made on this building is going to disappear. A high-priced lawyer may get a judge to agree that you should get it back, but by then it will be too late.
UrbanChicago,
Please do some homework rather than simply peddling your scurrilous garbage. Otherwise you appear a complete fool to people who do their homework.
At last count, Lennar had stockholder equity of over $5 billion – not exactly on the road to bankruptcy.
Beyond that, do you know for a fact that the deposits aren’t escrowed?
As to what I meant by anti-Lennar sites, do some reading on your own. Start by reading a little bit about Bloomberg, which isn’t an anti- any company site.
Actually I believe it is Illinois law that any money put “down” for a new condominium must be put into a separate account. I don’t recall if they have to pay interest although money held by real estate companies and attorneys generally is.
So if Lennar is violating this I suggest the all knowing all wise posters inform the State Attorney General.