Over the next couple weeks, we’ll be rolling out tidbits from Kate Hawley’s “Long live the loft” feature forthcoming in New Homes Magazine‘s February 2008 issue. The story package takes a look at the city’s few remaining true loft developments – accompanied by vivid imagery from New Homes‘ photographer Michael Kardas.
***
These days, not many top architects design car showrooms, but in the early 20th century, the latest Pierce-Arrows, Fiats and Fords were displayed in lavish buildings located along South Michigan Avenue, in the area known today as the South Loop.

Motor Row Development Corp is now transforming the three properties at 2301 – 2315 S. Michigan Ave into 52 lofts. Unique historic features in some units include transom windows cut into the ceilings and oversized elevator shafts turned into bedrooms.

Motor Row Lofts was 44 percent sold in January, according to Tina Feldstein, of Koenig & Strey GMAC Real Estate, one of the marketing agents. Prices range from the $310s to the $650s for one- to three-bedroom units. Deliveries are scheduled for the spring of 2008.


Another innovative loft project by Bauhs Dring Seglin Main Architects.
We thank you for loving Motor Row Loft. It is a project that we also love and put a lot of effort delivering a wonderful historic renovation to the City. As an architect, I continue to find it amazing that the architect of a project is not mentioned as part of the article. The delveloper has a vision for a project and it is our duty to deliver that vision in an aesthically pleasing, yet buildable project. I feel David Seglin, a principal in our firm, should get credit for such a wonderful project.
Thank you for your time.
Todd Main.
Todd and David,
Thanks for taking the time to comment on the article. I see you’re both from Bauhs Dring Seglin Main Architects. It would be a real treat if you could share a little about the design process for Motor Row Lofts with us here in the Comments section. What do you say?
If it’s any consolation, Todd, the architect for a project is usually remembered long after the developer is forgotten.
How could you forget a firm with a name like BDSM Architects?!
Shouldn’t it be BD S&M?