Marketing departments at major real estate developers generally strive for top-down control of their message, with the result that home buyers often turn elsewhere for the information they want – and don’t get – from the developer.
Magellan Development Group is one of a very few major Chicago developers reaching out around the Web. Scroll down to the bottom of Magellan’s Web site and you’ll see links to the company’s growing presence around the Web – from Wikipedia to blogs to MySpace.
One of the Magellan blogs includes a page of links to sites – from Yelp to NewHomeNotebook – where visitors can rate and review Magellan and its developments.
This level of transparency on the part of Magellan shows a lot of confidence, and a willingness to listen to consumers – traits that suggest consumers will have a good experience dealing with the company.