Change is in the air at Avenue East, the 133-unit high-rise at 160 E Illinois St in Streeterville. For most of 2008 sales figures were at a standstill, so the developer is shaking up the sales staff. Keller Williams Realty is out, and Equity Marketing Services, which handled sales at the development’s launch, is back in.
Traffic is on the rise again, says Casey Ebel of Equity Marketing. In response, her sales team is staffing a sales center from Wednesday to Sunday.
Nineteen homes are still for sale, which is one less than I reported last summer. To reinvigorate sales, one of each unit type will be reduced in price by 10 to 20 percent, Ebel says.
The building’s two remaining one-bedroom / one-baths in are priced in the $390s, the nine remaining two-bedroom / two-baths are priced from the $470s to $760s, and the eight remaining two-bedrooms / two-baths with dens are priced from the $740s to over $1 million. Each home is finished out and ready for immediate delivery, Ebel says.
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