How does an up-and-coming developer stand out in a neighborhood filled with new condominiums? For Sunrise Equities, the answer was simple: Choose a building design with clean, modern lines and set out to make homes finished with elegant European materials.
Architect Steve Weiss, the creator of Crate and Barrel’s distinctive storefront on Michigan Avenue, designed Pure’s translucent glass facade. The result is something that is “a little of Vegas and a little of New York in the Midwest,” says Suzy Grossman, Pure’s director of sales and marketing.
A glassy exterior does two things for a building. Yes, it catches the eyes of West Loop residents as they stroll along Madison or Adams Street on their way to work in the Loop. But it also ensures that every home is filled with natural light and the magnificent vistas of downtown Chicago.