Quote of the day: EnV misses the mark

We thought we could deliver a product that renters would appreciate and pay for.

Not yet, apparently. That’s David Lynd of the Lynd Company, on his expectations for the EnV apartment high-rise in River North. Lynd hoped to open the tower with 100-percent occupancy, says Globe St; instead, it opened with only 40 percent of its units leased, and with no retail tenants.

Could it be a pricing problem? At $2.95 per square foot, EnV has the most expensive average rental rates in the city.