Quote of the day: give buyers a big choice of finishes

“There’s certainly been a trend away from choice [of finishes] at a lot of projects. I think people that have gone that route have really missed the mark. Buyers today have really come to expect that. For a 300-unit building, you need two or three full-time designers.”

– Ron Shipka, Jr, principal in The Enterprise Companies, developer of Museum Park and Walton on the Park, in a recent conversation with Yo

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