Quote of the day: New names for new times

“It’s the best of New Loop.”

– From Emerald‘s latest ads in the RedEye. What, has “West Loop” lost its cachet already? is “New Loop” the latest in a long line of real-estate rebrandings, along the lines of “West Roscoe Village” or “The 26th Street Loft District“?

Here’s a question for the day: What’s the next “new” neighborhood on the horizon?

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