Consumers are missing from the conversation, but they are having conversations just the same. All too often we steer the real estate industry discussion toward ourselves. We have a big role to play, but buyers and sellers have a much bigger role, and the economy is the stage we all play on.
The truth is: Consumers don’t care how our industry fares or how much money we make. They are more concerned with how much money they have to spend, and just want to buy or sell houses. As agents we need to listen to our clients and learn what we can do to best serve them.
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