Rainmaker, Rainmaker, raise up the rents

Have you ever wondered how your landlord decided how much to raise your rent?

You might be surprised to learn that the amount was determined by sophisticated “revenue management” software similar to the automated systems that airlines have long used to continually reset ticket prices.

The two most commonly used products are YieldStar Price Optimizer and RainMaker LRO. You’ll find a good overview of how landlords view this software and how it impacts renters in this New York Times article.