Retro marketing – the flat panel returns

Town & Country flat-panel offer

A couple of years ago it seemed that every new home developer was offering a flat-panel TV with every new home sale. The offer became so common that, as a sales incentive, it fell flat.

Fast forward a few years. The new home marketing VPs were decimated, and new ones are in place dreaming up creative hooks to attract buyers. A Eureka moment strikes: flat-panel TVs. And “free” options.

Town & Country Homes is offering a variety of incentives in its “Buyers’ Blitz” promotion through February 6 on selected move-in ready homes. T&C developments are in a variety of communities from Oswego to Volo, from Elgin to Huntley.

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