Thanks to Comcast‘s new on-demand service, homebuyers can scout out potential purchases from the comfort of their own home, writes Dan Schuyler. Schuyler talked to Comcast’s Steve Schwartz about Comcast’s videos and real-estate listings for a sponsored article in October’s New Homes.
Comcast Spotlight, the advertising sales division of Comcast Cable, has been using the power of cable TV to reach out to local, regional and national advertisers for a while now. More than a year ago, the company made the decision to piggyback the real-estate industry onto this very effective tool.
Hence the creation of Real Estate On Demand, which enables the more than 1.2 million Comcast cable subscribers in the region to simply click the remote and tune to the Comcast home-shopping option on channel 888.
Real Estate On Demand services the 11-county Chicagoland area and Northwest Indiana, allowing Comcast subscribers to browse property listings and videos of local homes, townhouses, lofts and high-rise condominium developments on their televisions, according to Schwartz. Available all day, seven days a week, and at no additional charge, digital cable viewers simply press 888 and select “Real Estate” under the “Searchlight” menu. Viewers can pause, rewind, fast-forward and stop two-minute-long videos at their own convenience.