Streeterville high-rise with new name, website gets another new name, website

Three months ago to the day we reported that the new

Three months ago to the day we reported that the new Streeterville high-rise apartment tower that had been widely referred to as 435 North Park Drive had taken on a new identity, Revel, and launched a new website.

The building, in a move that we suspect was attorney-driven, has yet another name and website: North Water. We’re guessing the current name may have been more thoroughly vetted with regard to existing trademarks.

Site signage has been quickly conformed to the new identity, and suggests pre-leasing will begin in December.

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