The Fair Clair at Saint Banks Plaza

You couldn’t blame a homebuyer for getting more than a little confused when he or she surveys the Streeterville housing market. When developers are marketing a project that’s in a great location, they usually like to trumpet the fact by using the building’s address as its name. Fine. The world might be a less annoying place with fewer Vetros in it. But what happens when you’re looking for a home in a neighborhood that’s in the middle of a high-rise boom, like Streeterville? You wind up scratching your head at 600 North Fairbanks, The Fairbanks (at Cityfront Plaza), 550 St Clair, 535 St Clair and the upcoming, The Saint Clair. Suddenly Vetro doesn’t sound so bad.The Fairbanks and The Saint Clair are the first two phases of Centrum Properties’ three-tower Cityfront Plaza project. Centrum hasn’t yet named the third tower. Anyone for Fair Clair? At least it’s memorable.

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