The Habitat Company: perception vs. reality

Although it’s currently perceived as a developer of luxury housing in prime locations, the reality is that many of The Habitat Company‘s locations were speculative at the time they were built, and a number included a mix of affordable and market-rate units. In the second segment from last week’s sit-down at Habitat HQ in River North, President / CEO Mark Segal talks about the company’s history of taking chances on emerging neighborhoods and its commitment to mixed-income development.

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