It’s exciting to think of the new “River South” neighborhood we referred to in an earlier post. Sure, the new name would confuse people who might assume it was across the river from River North, i.e. in the Loop, but that’s half the fun! We can’t wait for the day when people really do refer to the area south of Foster, in Uptown, as SoFo, and north of Foster, in Edgewater, as NoFo.
It’s only a matter of time until the blocks west of Western are known as WeWe, and friends near the corner of Mozart and Foster are lobbying hard for MoFo. The best neighborhood name we’ve heard so far though, comes from Yo’s own Mike Austin, who lives in NoNo-WeWe-LeLi — north of North, west of Wells and left of Lincoln. Austin, who is part Hawaiian, tells us the new name is quickly catching on.
There’s a decent bar at Argyle and Clark that’s named SoFo because of its south-of-Foster location.
The massive San Francisco law firm Morrison & Foerster, LLP also goes by the handle MoFo: http://www.mofo.com.
And then there’s the Urban Dictionary’s entry for mofo.
During the 1980s, art dealer Paul Klein called the area west of Wells, where all the galleries were [before the fire that destroyed the block between Superior and Huron on Orleans] WeWe.
I now call the alley behind my apartment on Hermitage WeWe, but for different reasons.