Nothing says “youthful exuberance” like a bunch of kids springing around on trampolines, right? That’s the message you get as you drive east along a stretch of Jackson Boulevard in the West Loop, where these four signs stand within about ten feet of one another.
We’ve seen that fellow in the sunglasses before. He was the star of the ad Joe posted about in September. Now he has some friends, and they’re not leaping around just to celebrate their zest for life. Instead, they’re jumping for joy over their new one-bedroom-plus-den and three-bedroom / two-bath floor plans.
Sure, most of the ad still focuses on lifestyle, but adding that floor plan sends a message: “Hey, when I’m done jumping around, I’ll swap these goofy goggles for reading specs and calculate some square footage!”