Chicago-based Jones Lang LaSalle is betting that investors and executives will have an appetite for short snippets from the real estate world.
The global brokerage firm recently launched a podcasting portal where its directors and brokers can sound off on compelling real estate topics, including hotel investment, sustainable design and the changing roles of real estate execs. About 15 two-minute recordings are available for download.
JLL is not alone in trying to connect with clients through the Web; Leopardo Construction, a Chicago-area building firm, boasts 11 videos on its YouTube channel. Let us know: would you listen to a real estate podcast? What topics would make for a good broadcast?
I would listen to a re podcast. I am hoping to launch a podcast for Wilmington NC real estate in the coming year. In my area, 38% of the area’s real estate is owned by out of town investors according CNN Money.com (top ten places to buy). It makes sense to me.
I looked at one Leopardo video, which was as aggressively annoying as anything I’ve seen on YouTube – and that covers a lot of ground. Someone please look at the other ones and tell me that it’s safe to do so.
I’ve been following the real estate podcast meme from the day it started. From everything I’ve read, no one is listening, with the possible exception of other podcasters.
People want to “see no evil”, not “hear no evil”.
Looking at the numbers and the physical property is where it’s at. It’s quicker to skim text for the data you want than to try and pick something out of a podcast concerning real estate.
It’s fun to listen to history as a narrative, not real estate. I get annoyed when peole want me to generalize about the “market”. I want to talk specifics.
That is all.